Vivo Energy Kenya launches Shell V-Power customer reward campaign - kenyadetails

Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in Kenya, launched a campaign to reward V-Power customers across the country.
During the two-month long campaign, customers will have an opportunity to win complementary Shell V-Power fuel vouchers ranging from Kshs.300 to Kshs.200, 000 in all 57 Shell petrol stations across the country.

Speaking while awarding the first winners in Nairobi, Vivo Energy Kenya Managing Director, Polycarp Igathe, said the campaign was aimed at rewarding existing customers to boost loyalty among them, as well as to encourage other motorists to try the Shell V-Power brand.

“Shell V-Power customers will have the double benefit of complementary fuel in the two months period while still enhancing the performance of their cars by using the high performance fuel, helping them get the most out every drop” said Mr. Igathe. “We are seeing an increasing uptake of Shell V-Power especially by motor bike and taxi operators looking to save on fuel for both short and long distance drives. This is as a result of their appreciation of the fuel’s capability to enhance everyday driving performance and responsiveness. He concluded.

The fuel has been formulated to meet with the latest environmental standards, as it is designed to reduce engine deposits, helping engines achieve optimum combustion, ultimately making them produce less emissions.

Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants, announced its name change from Kenya Shell in February 2013 following the completion of acquisition in November 2012. The Shell brand has been in Kenya for over 100 years.  Vivo Energy Kenya has a storage capacity of 85,200m³ and 116 retail stations with a majority offering of Shell Cards and convenience retail stores.  Vivo Energy Kenya employs 199 people but the business provides indirect employment to over 200 people. 

Vivo Energy operates in Retail; Commercial Fuels (Marine, Mining and Aviation in partnership with Vitol Aviation); Liquefied Petroleum Gas and Lubricants in Botswana, Burkina Faso, Cape Verde, Cote D’Ivoire, Ghana, Guinea, Kenya, Mauritius, Madagascar, Morocco, Mali, Namibia, Senegal, Tunisia and Uganda. 

The company employs around 2,000 people and operates 1,300 retail stations under the Shell brand and has access to approximately 900,000 cubic meters of fuel storage capacity. Shell and Vivo Lubricants will have blending capacity of around 150,000 metric tons at plants in seven countries (Cote d’Ivoire, Ghana, Guinea, Kenya, Morocco, Tunisia and Senegal) producing Shell branded lubricants.
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