Huawei targets low and middle income earners with new devices

Mobile technology company Huawei has introduced three mid-level smart phones targeting low and middle-income earners, just a month after it launched its flagship device, Mate 8 targeting professionals.

During the launch Huawei Devices Kenya Country Manager Mark Hemaobin, said the company is keen on capturing all market segments by introducing devices that target low, middle and high-end customers in line with the changing consumer preferences.

We are building a broad portfolio of products catering to the varied taste of consumers. We understand that Kenya is a unique market wherein some consumers are price sensitive, others demand for quality and style in their mobile phones, he said.

The three devices unveiled are Huawei Y6Pro, GR3 and GR5 will be retailing at KSh16,999, KSh20,999, and KSh27,999 respectively. The prices are seen to be relatively cheaper compared to other devices form across the mobile market.

Our range of products in this country reiterates our focus on providing smart devices targeting different segments of the local market. Our newly launched devices will help us to reach a wide range of consumers in Kenya, he said.

The Huawei GR5 comes with it a fast responding 2nd generation fingerprint scanner with the 360-degree sensor that allows the user to control their device with a simple touch and a 2GB Random Access Memory (RAM).

The three devices will also be retailing at Fone Express, Tuscom, Naivacom, Phone link and other authorised Huawei retail outlets countrywide and has a one-year warranty. The company targets 25 percent market share from the current 10 per cent in the crowded Kenyas smart phone market.