Growing demand stirs up competition in luxury car market
In a market dominated by heavy commercial vehicles and pick-ups, competition for a share of the luxury segment of the new car market in Kenya is slowly taking shape. This has been seen in the growing rivalry between luxury models even as new players set up shop. The latest entry is RMA Group. The firm has set up a modern showroom in Nairobi’s Westlands area, which points to growing appetite for top notch models. Super opportunities Like many other firms eyeing a slice of Kenya’s auto market, RMA’s entry is premised on opportunities arising from a growing economy. “There is high demand for luxury cars in Kenya due to growth in the economy.
County Govts Urged to Invest More in Solar Energy
COUNTY governments have been urged to invest in solar energy to increase the national power grid. The chance comes after an American-Taiwanese company, Ergon Solair, signed a co-operation memorandum with the East African Chamber of Commerce, Industry and Agriculture to promote the development of additional 2,000 megawatts in Kenya.
The company also targets to increase the national power grid in Tanzania and Uganda. The EACCIA chairman James Mureu said: "The signed memorandum allows Ergon Solair to move across the counties in Kenya and identifies solar energy potential.
It is upon counties to prioritise solar energy to help increase the national power grid.
RMA taps into Kenya’s growing new car market
Vehicle sales in Africa have risen significantly in the last few years, following growing demand among the continent’s burgeoning middle class that are trading up public transport and jalopies for new personal cars. Competition is rife in the auto industry as existing global brands and new entrants fight off competition from second-hand cars.
Thailand-headquartered RMA Group expanded to Kenya earlier this year following an opportunity created by the review of the Jaguar Land Rover distributorship contract. Previously, the Jaguar Land Rover franchise deal was held by the CMC Holdings which is set to be acquired by Dubai-based conglomerate Al-Futtaim Group for US$86m.
Vivo Energy Kenya launches Shell V-Power customer reward campaign
Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in Kenya, launched a campaign to reward V-Power customers across the country.
During the two-month long campaign, customers will have an opportunity to win complementary Shell V-Power fuel vouchers ranging from Kshs.300 to Kshs.200, 000 in all 57 Shell petrol stations across the country.
Speaking while awarding the first winners in Nairobi, Vivo Energy Kenya Managing Director, Polycarp Igathe, said the campaign was aimed at rewarding existing customers to boost loyalty among them, as well as to encourage other motorists to try the Shell V-Power brand.
